Titanfall producer Drew McCoy has spoken regarding the difficulties of marketing a game with no single player mode.
Speaking in a post on NeoGAF, McCoy said ,”Its actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual “movie like” trailer is just about right out.”
”Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far - more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.”
He also confronted the recent backlash over the news that Titanfall would have a max player limit of 12 players. ”What about high player counts makes that more fun, though?” he said. ”I honestly want to know, because this kind of stuff is super important and we obsess over it every day.”
Considering that Call of Duty and Battlefield are increasingly focused on multiplayer over their solo campaigns anyway, it’s odd that a game like Titanfall is hard to market. Then again, when was the last time you saw a big-budget FPS trailer that showed just multiplayer?
