Small studios are having trouble, as games become ”so hard and difficult to make.” The demands of today’s gamer ”comes at a cost” - one that’s not easy to meet.
”It’s a scary thing, and I’ll take my Call Of Duty hat off for a minute here, but games are becoming harder to make, more expensive to make,” Rubin told Game Informer.
”I feel like smaller studios are having trouble - I can’t speak for them but I would think - are having trouble making games that fill the big AAA market because they’re harder to do. It is kind of a bummer that games are getting so hard and difficult to make.” A lot of the triple-A budget ends up being poured into the black hole of marketing.
”People want better and better graphics, they want more realistic looking art assets and that comes at a cost and that’s a hard thing to have to deal with.” Rubin also admits it ”bothered” him that others were trying to chase Call of Duty, arguing that his love for MMOs doesn’t mean he’d try to make a World of Warcraft clone.
Smaller studios have managed to surprise in the triple-A space before, with CD Projekt RED pulling quite the coup with RPG The Witcher, considering it was also exclusive to PC. Now the ‘smaller studio’ has grown with The Witcher 3 set to rob RPGs fans blind of their time as they embrace the open world setting.
Call of Duty: Ghosts releases on PC, Xbox 360 and PS3 November 5th. Xbox One and PS4 in November.
