Last week it looked as if Mists of Pandaria hadn’t sold as well as previous World of Warcraft DLC. Lazard Capital Markets suggested Blizzard’s add-on was a flop.
A rival analyst firm has quashed these reports. Brean Murray, Carrett & Co suggest Lazard forgot to include digital sales.
“More than 1 million people bought premium subscriptions, which bundled a year-long subscription with a copy of Diablo III.”
“We look for the premium subscribers to not only pick up the expansion but for a significant portion of them to download it through the Battle.net platform, which should offer high margin revenue.”
25% of Activision Blizzard’s revenue comes from WoW, so expect more on this as we get it.
