According to EA Labels boss Frank Gibeau, the publisher is doing something ”fairly ambitious”, and it is trying to stagger waves of gamers so that the launch will go smoothly. Gibeau stated, “We’ve taken a very detailed approach to looking at how do we maximize the customer experience when they go online with Star Wars – how to maximize the fun that they’re having online, the stability, the quality?”
“We’re using our beta test to inform us of what scale that we can handle. Our pre-order campaign is tailored towards how we’re going to do that,” Gibeau added, “We’re looking at a rollout plan that is fairly ambitious. We don’t feel like we’re going to be leading too much demand behind at launch but we definitely are going to be very cautious and thoughtful about how many people we bring on and in what order.”
Gibeau believes that the MMO will have a constant stream of new users due to word-of-mouth among Star Wars fans, as he related, “It’s a very interesting proposition from that standpoint because you have the Star Wars brand that draws in a lot of people. That is a good thing because we think we can sustain the business over a very long time as we grow. There’s going to continually be new customer segments that we can open up and bring into the service.”
Star Wars: The Old Republic will launch on the 20th December.
