“Stupid Fun Club”, as it is called, is a company dedicated to the development of new Intellectual Properties to be deployed across a range of mediums, not necessarily by themselves. EA, Wrights former employers own an equal share in the company, as well as the rights to develop any videogame properties that come out of the enterprise.
”The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright. ”Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms. In my twelve years at EA, I’ve had the pleasure to work alongside some of the brightest and most talented game developers in the industry and I look forward to working with them again in the near future.”
VP and General Manager of Maxis Lucy Bradshaw will continue to run the company and its franchises whilst Rod Humble, head of EA Play Label, and his team will launch The Sims 3 in June.
